AI Visibility

AI Visibility lives under AI Intelligence in your Prism sidebar. The screens still show LLM Tool at the top of each page, so you will see both names. It shows how often AI assistants mention your brand, which pages they cite, and how you compare with your competitors.

Prism asks each AI platform the prompts you track and saves the answers. Prism can track six platforms: ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview. Your LLM project tracks only the platforms ticked in its settings.

Setting up what Prism tracks

An admin sets up the LLM project in the Client panel. This covers your brand, your competitors, the platforms, how often prompts run, and the prompts themselves.

• Set up an LLM project — brand, competitors, platforms and run frequency (including Once).
• Generate prompts with AI — let Prism draft your prompts from your website.
• The Excel prompt file format is in Keywords and prompt files.

The filter bar

Every AI Intelligence screen has the same filter bar at the top. Your choices stay as you move between screens.

• Project — pick the LLM project you want to see. Type in Search project… to find one.
• Select Date — one date, not a range. You can only pick dates that have data. Other dates show No data for this date when you hover them. The newest date is picked for you.
• All Platforms, All Categories and All SubCategories — tick items, or use Select all / Clear all, then click Apply. After you apply, the button shows how many you picked, for example 2 selected. Picking a new category clears the sub-category choice.
• Reset — clears the platform, category and sub-category filters. It keeps your project and date.
• The prompt counter, for example 40 / 50 prompts, compares the answers Prism has received with the answers expected (your prompts × your platforms) for the newest date. If there is nothing to count, it says prompts tracked.

There is no compare period. Trend arrows compare the selected date with the previous date that has data ("vs prev").

How to read these guides

Start with Overview for the big picture. Then go deeper with the guides on platforms, competitors, citations and answers. To learn how many visits AI assistants send to your site, read AI referral traffic.