AI Visibility Updated

Brand Visibility

Browse every AI answer that names your brand or a competitor, across your prompts and platforms, and see each answer rank.

3 min read Updated October 16, 2026

Where to find it in Prism:AI IntelligenceBrand Visibility

What is it?

The Brand Visibility screen lists AI answers that name a tracked brand, across all your prompts and platforms. You find it under AI Intelligence in your Prism sidebar. The screen says: "View answers across all prompts and platforms — filter by brand to see competitor answers".

There is one row for each brand named in each answer. An answer that names three brands shows up as three rows when All Brands is picked.

Why use it?

To read the answers that mention your brand.
To read the answers that mention a competitor.
To see where each brand ranks in each answer.

Before you start

You need an LLM project with answers for the selected date. The Answers Mentioning Me card and the Answer Position Distribution chart on the Overview, and the View → buttons on Competitors, open this screen with a brand already picked.

How to use it

Open Brand Visibility
In the sidebar, open AI Intelligence, then click Brand Visibility.
Choose a brand
Open the brand dropdown. Pick All Brands, your brand under My Brand (tagged You), or one brand under Competitors. Click ✕ Clear filter to go back to all brands.
Search
Type in Search prompts…. Click ✕ in the box to empty it, or ✕ Clear to reset both the search and the brand.
Read an answer
Click View → on a row to open the answer pop-up.

Understanding the screen

Answers table

Column	Meaning
Prompt	The prompt that was asked.
Category	The prompt's category.
Subcategory	The prompt's sub-category.
Brand	The brand named in this answer.
Platform	The AI platform.
Answer Rank	Rank N, or Not Ranked. Rank 1 is green, Rank 2 and 3 are amber, Rank 4 and lower are red.
View	View → opens the full answer for this platform.

Click Export to download the table. Use Rows per page and the page buttons to move through it.

Understanding the data

Answer Rank is where a brand appears inside an AI answer. Rank 1 means it was the first brand named. A lower number is better. This screen only lists answers that name the brand, so Not Ranked means the brand is named but Prism could not give it a position.

Example

For example, you pick your brand and search "pricing". You see six answers. Your brand is Rank 1 on Perplexity but Rank 4 on Gemini for the same prompt. You click View → on the Gemini row to read who was named first. See Reading an AI answer.

Tips

Pick a competitor and look for prompts where they rank but you do not appear.
Use the platform filter to focus on one AI tool at a time.
Check Responses for a yes/no view of mentions and citations, including answers that do not name you.

Common issues

Message	What to do
No answers found.	Clear the search, pick All Brands, or click Reset in the filter bar.
Select an LLM project to view brand visibility answers.	Pick a project in the filter bar.

Frequently asked questions

What does Not Ranked mean?

The answer names the brand, but Prism could not give it a position in that answer.

How do I see the answers for one competitor?

Open the brand dropdown and pick the competitor under Competitors. Pick your brand under My Brand to see only yours.

How do I get here from the Competitors screen?

Click View → on a brand row in the Competitor Breakdown table. Brand Visibility opens filtered to that brand.

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