AI Visibility New

Set Up an LLM Project

Create or edit the LLM project behind AI Visibility: brand, competitors, AI platforms, run frequency (including Once) and prompts.

6 min read Updated October 16, 2026

Where to find it in Prism:Client panelWorkspaceProject settingsLLM Tool

What is it?

An LLM project tells Prism what to check in AI answers. It holds your brand, your competitors, the AI platforms to ask, how often to run, and the list of prompts. All AI Intelligence screens report on one LLM project at a time.

You create and edit LLM projects in the Client panel, on the LLM Tool tab of Project settings.

Why use it?

To start tracking your brand in AI answers.
To add or change the competitors you compare against.
To choose which AI platforms Prism asks.
To change how often Prism runs your prompts.
To replace or add prompts.

Before you start

You must be a project admin or owner. See Roles and permissions.
Have a prompts Excel file ready, or plan to use Generate with AI.

How to use it

Open Project settings
In the Client panel, under Workspace, click Project settings. Then click the LLM Tool tab.
Create or edit
Click + Create Project for a new project. To change an existing one, click the Edit icon in the Actions column.
Fill in Project & Brand
Enter Project Name, Brand Name and Brand Domain. Add any Brand Aliases.
Fill in Targeting
Pick Language, Country and Location, then pick a Sync Frequency.
Pick platforms and competitors
Tick at least one platform under LLM Platforms. Add up to three competitors under Competitor Intelligence.
Add prompts
Under Prompts File, choose Upload Excel or ✦ Generate with AI.
Save
Click ✓ Create Project, or ✓ Save changes when editing. Click Cancel to leave without saving.

Understanding the screen

The form has five numbered sections.

01 Project & Brand

Field	What to enter
Project Name	A name you will recognise, such as "Axis Bank Q3".
Brand Name	Your brand as AI answers would write it. Prism looks for this name in each answer.
Brand Domain	Your website, such as axisbank.com. Prism uses it to spot your own pages in citations. A logo shows next to it once Prism finds one.
Brand Aliases	Other names your brand goes by. Use + to add a row and ✕ to remove one.

02 Targeting

Language, Country and Location set the market Prism asks about. Pick the location from the suggestions list.
Sync Frequency sets how often Prism runs your prompts. See Run frequency below.

03 LLM Platforms

"Which models to check for brand visibility — select at least one". Click a platform to turn it on or off. The platforms you can pick come from what is set up for your Prism project. Prism supports ChatGPT, AI Mode, AI Overview, Gemini, Claude and Perplexity.

04 Competitor Intelligence

"Brands to track alongside this project (optional)". There are three rows, each with Competitor Brand Name and Domain. Leave a row empty if you do not need it.

05 Prompts File

"Upload an Excel sheet (Prompts, Category, SubCategory) or generate prompts with AI".

Upload Excel — click the upload box and pick an .xlsx or .xls file. Click Download sample file if you are not sure of the format. The headers are explained in Keywords and prompt files.
✦ Generate with AI — Prism drafts prompts from your website. See Generate prompts with AI.

When you edit a project, this section shows how many prompts are uploaded, for example 120 prompts currently uploaded, and a Download current file link. Leave the upload box empty to keep your current prompts.

Run frequency

The Sync Frequency list shows only the choices set up for your Prism project. These can include:

Frequency	What happens
Daily	Prism runs your prompts every day.
Weekly	Prism runs your prompts once a week.
Monthly	Prism runs your prompts once a month.
Once	Prism runs your prompts one time, right after you create the project. It does not repeat.

For Weekly and Monthly, the form shows the default slot, for example "Default: Every Monday at 15:00 IST." Tick Advanced schedule to choose your own:

Weekly — pick a Day of week and a Time (IST).
Monthly — pick a Day of month from 1 to 28. The time stays the default. Days 29–31 are not offered so that every month gets a run.

When you view a project, the frequency shows as Tracking Frequency. Learn more in Data sync schedule.

Understanding the data

Prism asks every active prompt on every ticked platform. Each prompt on each platform is one answer.
Your competitors appear on every AI Intelligence screen, such as Competitors.
When you upload a new prompts file, old prompts are never deleted. Prompts in the new file are active; prompts missing from it are marked inactive.

Example

For example, you create a project called "Acme India". You enter Brand Name Acme and Brand Domain acme.com, and add the alias "Acme Tools". You pick English, India and a city, and set Sync Frequency to Weekly. You tick ChatGPT, Gemini and Perplexity, add two competitors, and upload a file with 50 prompts. Each week, Prism collects 50 × 3 = 150 answers.

Tips

Use the brand name exactly as customers and AI tools write it. Add short names as aliases.
Pick Once for a quick one-off check, and a repeating frequency to track change over time.
Keep prompt categories short and consistent so Prompt Clusters is easy to read.

Common issues

Message	What to do
Project name is required	Enter a Project Name.
Brand name is required	Enter a Brand Name.
Brand Domain is required	Enter your website in Brand Domain.
Language and country are required	Pick both.
Location is required — pick one from the suggestions list	Type a place, then click one of the suggestions.
Sync frequency is required	Pick a Sync Frequency.
No frequency configured on the master project for this channel — ask your admin to add one.	Ask your admin to set up frequencies for the LLM Tool.
Select at least one LLM platform	Tick a platform under LLM Platforms.
No LLM platforms configured on the master project — ask your admin to add one.	Ask your admin to set up platforms.
A prompts Excel file is required	Upload a prompts file, or switch to ✦ Generate with AI.
Generate prompts with AI first, or switch to Excel upload	Finish the prompt generator, or choose Upload Excel.
You can only upload Excel files!	Use an .xlsx or .xls file.
Pick a day and time for the advanced schedule	Choose both, or untick Advanced schedule.

Frequently asked questions

Who can create or edit an LLM project?

Project admins and owners. They do it in the Client panel. Viewers cannot open the Client panel.

How many competitors can I track?

Up to three. The Competitor Intelligence section has three rows for a brand name and a domain.

What does the Once frequency do?

Prism runs your prompts one time, right after the project is created. It does not repeat, so the reports have a single date and no trend.

Why can't I pick a frequency or a platform?

The choices come from what is set up for your Prism project. If none are set up, the form says so. Ask your admin.

What happens to my old prompts when I upload a new file?

They are not deleted. The prompts in the new file become active and the others are marked inactive.

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