Unified Dashboard

What is it?

The Unified Dashboard is a one-screen summary of your whole project. A project is everything about one website or brand in Prism (see project).

The page header says Cross-product overview. On one screen you see:

• a Composite Visibility score from 0 to 100, with four sub-scores
• Key insights written from your own data
• a card with your Google Analytics 4 (GA4) and Google Search Console (GSC) numbers
• one card for each channel: Google SERP, Bing, AI Intelligence, Play Store, App Store and YouTube
• the traffic that AI assistants send to your site
• your top Google search queries

Why use it?

• To check, in one glance, how visible your brand is across web search, app stores, video and AI answers.
• To see what changed since the last time your rankings were checked.
• To see your organic traffic and top queries without opening a full report.
• To share a PDF summary with your team or client.

Before you start

• Connect GA4 and Search Console. See Connect your data.
• Ranking and AI channels need a tracking project linked to your project. Your admin sets these up in Project settings.

How to use it

1. Open the dashboard

   In the left sidebar, under Overview, click Unified Dashboard.

2. Pick a date range

   Click the date range button in the top bar. Choose Last 7 days, Last 28 days (the default), Last 1 year, or set From and To under Custom range and click Apply.

3. Read the Composite Visibility strip

   Check the big score, the four sub-scores and the Key insights under them.

4. Read the cards

   Each card shows its numbers, or a message that explains why it has none.

5. Go deeper

   Click a card with numbers to open the full screen for that channel. Click Open full analytics → to open the Analytics screen.

Understanding the screen

Prism

Screenshot coming soon

Dates on this screen

The Unified Dashboard uses the date range in the top bar. The sub-heading shows it, for example Last 28 days across GA4 + Search Console, Google SERP, Bing, Play Store, App Store, YouTube and LLM rankings.

• Ranking and AI channels use the days that were checked (crawled) inside your range. The newest checked day gives the numbers. The day checked before it gives the change.
• GA4 and Search Console use a window of the same length that ends three days before today, because Google needs time to finish its numbers. They are compared with the preceding period of the same length.

Read more in Date ranges and compare.

Modules active counter

At the top right you see, for example, 5 / 7 modules active. There are seven modules: GA4 + Search Console (counted once) and the six channels. A module counts as active when it is set up for this project and you have access to it. It still counts if it has no data in your range.

The small logos next to the counter show which modules are active. Hover over the counter to see their names.

Export PDF

Click Export PDF to download the whole dashboard as a PDF file. The button shows Exporting… while the file is made. See Exporting tables.

Composite Visibility

Composite Visibility is one score from 0 to 100 that sums up how visible your brand is across all channels. Higher is better.

How it is calculated:

1. Prism takes the latest visibility of each channel that has data in your range. See the table below for how each channel's visibility works.
2. It adds them up and divides by the number of channels. Every channel counts the same.

The line next to the score says, for example, Average across 4 of 6 channels with recent data. Channels with no data in your range, and channels you can't access, are left out. If no channel has data, you see No channel in this master project has recent ranking data yet.

If more than one tracking project is linked for a channel, Prism combines them.

vs prev

The vs prev badge shows how much the score moved, in points. Prism looks at each channel's change since its previous checked day, then averages those changes. For example, +2.4 vs prev means the channels went up by 2.4 points on average. The badge is hidden when there is no change.

Sub-scores

Four smaller scores sit next to the main score. Each is the average visibility of its channels:

Each sub-score shows its change in percentage points, such as +1.5pp. When a sub-score has no number, the line says No data in this range (a channel is set up but has no data for these dates) or Not assigned (no channel in the group is set up).

Key insights

Key insights shows up to three short notes, written from the scores above. They can be:

If no channel has data yet, you see Insights appear once a channel has synced ranking data.

GA4 + Search Console card

The wide card under the strip is labelled Analytics layer and GA4 + Search Console. It compares your range with the period before, for example Last 28 days vs previous period. Click the card to open the Analytics screen.

A session is one visit to your website. CTR is clicks divided by impressions. Each number shows its change against the preceding period. Counts change in %, rates change in points (pts), and Avg position changes in places, where a drop is good.

At the bottom of the card you may see:

• N sessions referred by AI assistants (ChatGPT, Perplexity, Gemini, Claude) — GA4 visits that came from an AI assistant.
• Top query: your search query with the most clicks, with its clicks and position.

If only one source is connected, the other side says Google Analytics is not connected for this master project. or Search Console is not connected for this master project.

Channel cards

There are six channel cards. Click a card with numbers to open that channel's screen.

• The line under each ranking card title shows the number of tracked keywords and linked tracking projects.
• avg position is the average rank of your keywords that rank, on the latest checked day. Lower is better. Position 1 is the top result.
• Top-3 and Top-10 count keywords ranking in those places.
• Each small number shows its change since the previous checked day. Green means better.
• The AI Intelligence card also lists Visibility by platform, with a bar for each AI platform and its change in pts.

When a card has no numbers

A card shows a badge and a message instead of numbers:

Request access

On a Not assigned or No access card, click Request access to ask for that channel. The Techmagnate team reviews your request. The button then changes to show where your request stands:

If the request can't be sent, you see Could not send the request. Try again in a moment.

KPI cards

Two cards sit below the channel cards:

• Organic Sessions (GA4) — visits from unpaid search results in your range.
• LLM Referral Traffic — sub-line GA4 source = AI assistants. These are GA4 sessions that came from an AI assistant. See LLM referral traffic.

Each card shows its % change against the preceding period and a small trend line. If GA4 is not connected, the card says Google Analytics not connected.

Traffic & Search Console

This section starts with status chips, such as GA4 connected or GSC not connected, and the Open full analytics → link.

Traffic from LLMs

Traffic from LLMs shows one card for each AI assistant that sent you visits, such as ChatGPT, Perplexity, Gemini, Claude, Copilot or Grok. Each card shows sessions and the change, for example ▲ +12.5% vs prev. If the assistant sent no visits last period, it says ▲ new vs prev.

The LLM share of referral traffic bar shows how the AI traffic is split. Short codes label each part: CG (ChatGPT), PX (Perplexity), GM (Gemini), CL (Claude), CP (Copilot) and GK (Grok).

GA4 · Organic traffic

This panel shows Sessions, Users, Conversions and Eng. Rate (engagement rate), each with its change vs prev. Below them, a chart draws organic sessions per day for This period (solid line) and Previous period (dashed line).

GSC · Top queries

This list shows your top 5 Google search queries by clicks. For each query you see impressions, CTR, position and clicks. It also shows how clicks and position changed against the previous period. A query that had no clicks last period shows ▲ new.

Example

For example, your dashboard shows Composite Visibility 31.0 / 100 with Average across 4 of 6 channels with recent data. Google SERP is 40, Bing is 20, YouTube is 24 and AI Intelligence is 40. (40 + 20 + 24 + 40) ÷ 4 = 31. Play Store and App Store say Not assigned, so they are left out. Under Key insights, Bing 20% says "Lowest visibility across your channels — worth a closer look." You click the Bing Rankings card to see which keywords dropped.

Tips

• Use this screen as a daily health check. If a number looks odd, click the card to open the full report.
• Use Last 7 days to see the latest changes, and Last 1 year for the long view.
• GA4 sessions and Search Console clicks will never match exactly. They come from separate tracking systems. See Reading charts.

Common issues