Prompt Clusters

What is it?

The Prompt Clusters screen (page title Prompt Category Coverage) groups your prompts by category. You find it under AI Intelligence in your Prism sidebar. The screen says: "AI-based intent bucketing — see your best and worst performing category first." For each category it shows your coverage and the leading brand.

A prompt category is a group of related prompts, such as "pricing" or "reviews". A prompt is a question Prism asks the AI platforms.

Why use it?

• To see which topics you own in AI answers.
• To find the topics where a competitor leads by a wide gap.
• To decide which content to write next.

Before you start

Your prompts need categories. Add a Category for each prompt in your prompts file, or use the prompt generator, which uses each topic as the category. See also Keywords and prompt files.

How to use it

1. Open Prompt Clusters

   In the sidebar, open AI Intelligence, then click Prompt Clusters.

2. Set your filters

   Pick a project and a date. You can filter by platform, category or sub-category.

3. Check best and worst

   Read 🏆 Best Performing Category and 🔴 Worst Performing Category — Act Now.

4. Scan the grid

   Look through All Categories (N) for High Gap and Critical Gap cards.

Understanding the screen

Best and worst category

These two rows appear when there are at least 4 categories.

• 🏆 Best Performing Category — up to two categories with your highest coverage. You must have some coverage there. The card shows your brand as the leader.
• 🔴 Worst Performing Category — Act Now — up to two of the other categories with your lowest coverage. When you have 0% coverage, the card names the strongest competitor.

All Categories grid

The sub-line reads "Full AI-bucketed intent breakdown across N tracked prompts". Cards are sorted from your highest coverage to your lowest. Each card shows:

• A status: You Lead, Low Gap, Medium Gap, High Gap or Critical Gap.
• N prompts tracked — how many prompts are in the category.
• Your Coverage — your visibility in this category.
• Leader: X (y%) — the leading brand and its coverage.

Understanding the data

Your Coverage = answers in this category that name your brand ÷ (prompts in the category × platforms).

The status shows how far you are from the category leader, in percentage points:

Example

For example, the "integrations" card shows 12 prompts tracked, Your Coverage 10% and Leader: Competitor A (60%). The gap is 50 points, so it is Critical Gap. The "pricing" card shows You Lead. You keep your pricing pages as they are and plan new integration guides first.

Tips

• Start with Critical Gap cards that have many prompts tracked.
• Open Competitors to learn more about the leader.
• Keep category names short and consistent in your prompts file.

Common issues