AI Visibility Updated

Citations

Find which websites and pages AI answers cite as sources, filter by brand, and export the lists.

4 min read Updated October 16, 2026

Where to find it in Prism:AI IntelligenceCitations

What is it?

The Citations screen lists the sources that AI answers link to. You find it under AI Intelligence in your Prism sidebar. Its subtitle reads: "Explore individual pages that AI models are citing across all prompts."

A citation is a web page that an AI answer shows as a source. This screen tells you which domains and pages get cited, for which prompts and on which platform.

Why use it?

To see which websites AI tools trust in your market.
To check if your own pages are cited.
To find social sites and forums that shape AI answers.
To export a list of cited pages for your outreach team.

Before you start

You need an LLM project with answers for the date you pick. The Total Pages Cited and My Pages Cited cards on the Overview also open this screen.

How to use it

Open Citations
In the sidebar, open AI Intelligence, then click Citations.
Pick a brand
Next to Filter by:, click All or a brand pill. Your brand shows (You).
Read the tables
Start with Top Domains, then look at Detailed Citations.
Export
Click Export on Top Domains or Detailed Citations to download it.

Understanding the screen

Brand pills

All — citations from every source.
Your brand (You) — only pages from your own website.
A competitor — only pages from that competitor's website.

Shown only when All is selected. The sub-line reads "Distribution of citations across cited domains" with the total, for example · 1,250 total citations. Prism tracks seven social sources: YouTube, Instagram, Facebook, Reddit, Quora, LinkedIn and Twitter. A short insight below the title tells you what share of citations comes from social and community sites.

Column	Meaning
Source	The social site.
Citation Count	How many times it was cited. Click it to filter the detailed table. The hover text says Filter detailed table by and the source name.
Percentage	Its share of all citations.
Share Bar	The same share as a bar.
Status	Strong at 10% or more, Weak at 5% or more, Low below 5%.

Top Domains

"All external domains cited by AI models", with the total, for example · 320 total domains. Social sites are not in this list; they are counted in Top Social Sources instead. Sub-domains are grouped under their main domain, so blog.example.com counts as example.com.

Columns: Domain, Citation Count, Percentage, Share Bar. Click a domain to open it. Use Search domain… to find a domain. Click Export to download.

Detailed Citations

"All individual pages cited by AI models for your prompts". When you click a social source count, a chip with its name shows here. Click × on the chip to clear it.

Column	Meaning
Your Prompts	The prompt that was asked.
Category	The prompt's category.
Sub-Category	The prompt's sub-category.
Cited Page	The page the answer cited, with its domain. Click it to open the page.
Platform	The AI platform.
Citations Rank	The position of this page in the answer's source list.

Use Search prompts… to filter by prompt text. Use Rows per page and the "Showing X – Y of Z entries" line to page through the table.

Understanding the data

Citations

Web pages that an AI answer lists as its sources.

Appears in: AI Intelligence → Citations

In Top Social Sources, Percentage = the source's citations ÷ all citations for your filters.
In Top Domains, Percentage = the domain's citations ÷ all citations of the domains in this list. The search box does not change the percentages.

Example

For example, Top Domains shows a review site with 80 citations, which is 20% of all domain citations. Your own domain has 12. You search Detailed Citations for your "best tools" prompts and see the review site cited on most of them. Getting your brand listed on that review site could help those answers.

Tips

Pick your own brand pill to see only your cited pages.
Use the platform filter to find which platform cites you most.
A Low status on Reddit or YouTube can be a chance to build presence there.
See Ranking and AI exports for how exports work.

Common issues

Message	What to do
No citation data available.	No social sources were cited. Pick another date or click Reset.
No domain citations found.	Clear the domain search or change the brand pill.
No citations found for the selected filters.	Clear the prompt search, clear the source chip, or widen your filters.
Select an LLM project to view citations.	Pick a project in the filter bar.

Frequently asked questions

When do I see the Top Social Sources table?

Only when the All brand pill is selected. Pick a single brand and the table is hidden.

What does the Status column in Top Social Sources mean?

Strong means the source has 10% or more of all citations. Weak means 5% to under 10%. Low means under 5%.

What happens when I click a citation count?

In Top Social Sources, clicking a count filters the Detailed Citations table to that source. Click it again, or the × on the filter chip, to clear it.

Nothing downloaded when I clicked Export. Why?

The file is made on the server and opens in a new tab. Allow pop-ups for Prism. If the export fails, no message is shown, so try again. Export is greyed out when the table is empty.

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