Data Issues

Use this page when a report is empty, a number looks wrong, or a section asks you to change a setting. Each heading is the message or problem you see.

"No … synced for this range yet"

You may see one of these messages on the Analytics screen or the Unified Dashboard:

• "No landing page data synced for this range yet."
• "No device data synced for this range yet."
• "No traffic data synced for this range yet."
• "No Search Console data synced for this range yet."
• "No Search Console page data synced for this range yet."

Why it happens: Prism has no synced data for the dates you picked. A source may have just been connected. The range may be older than the history Prism loaded. Or the module may be switched off for the project, so it is not synced.

How to fix it:

1. Pick a shorter, more recent range, such as 28 days.
2. Open System→Integrations & MCP and check that the card shows ● Connected with "synced through" a recent date.
3. If you just connected, wait for the first sync. It loads up to 180 days of history.

What to check next: if the connector card says No syncs yet, the first sync has not run. See Data sync schedule.

The newest days look low or are missing

Why it happens: Google needs time to finish its numbers. Prism's data runs through two days ago. Report ranges end three days before today, so the newest day shown is complete. If a recent day comes back empty, Prism retries it for up to 5 more days.

How to fix it:

1. Wait one or two days. The numbers fill in.
2. Compare whole periods, such as 28 days against the preceding 28 days.

What to check next: Prism syncs Search Console and GA4 once every day. See Data sync schedule.

"No synced data in this range"

Why it happens: This is the tooltip on a date button that is greyed out, such as 7 days, 28 days or 90 days in Advanced Analytics. Every preset is trimmed to the dates that have synced. If no synced data falls inside it, Prism disables it.

How to fix it:

1. Pick a different preset, or set your own dates in the date picker.
2. In the calendar, only synced days can be clicked.

What to check next: if no presets work, check your connection on the Integrations screen. Also see Date ranges and Compare.

GA4 and Search Console numbers do not match

Why it happens: GA4 sessions and Search Console clicks come from separate tracking systems. They use different attribution, bot filtering and consent handling. In Advanced Analytics, GA4 sessions are Google organic only, which brings them closer, but they still differ.

How to fix it:

1. Nothing is broken. Expect a gap between sessions and clicks.
2. Compare GA4 numbers with GA4, and Search Console numbers with Search Console.
3. When you check Prism against Google's own tools, use exactly the same dates.

What to check next: read Reading charts and Understanding metrics.

A list does not add up, or I see "(not set)"

Why it happens: Search Console hides some queries and pages for privacy. Prism takes the Search Console total and subtracts every known row. What is left is shown as (not set). This way the totals match Search Console. The row only appears when it is at least 1.

How to fix it:

1. Nothing is broken. Add the (not set) row to the list to reach the total.
2. On the Keywords Breakdown tab, read the coverage bar. It shows what share of clicks come from known keywords.

What to check next: read (not set) explained.

The Category filter does not change a tab

Why it happens: The Category: and Sub-category: filters only work on Category Breakdown and SEO Root Cause Analysis. The other Advanced Analytics tabs always show the whole site.

How to fix it:

1. Open Category Breakdown or SEO Root Cause Analysis to use the filter.
2. Click Clear filters to reset it.

What to check next: if every page shows as Uncategorized, add rules in Category Builder. See Feature issues.

"No branded keyword pattern yet"

The full message is "No branded keyword pattern yet — add one in settings to split keywords into Branded and Non-branded." On the Root Cause tab, the All queries / Branded / Non-branded switch is also greyed out with the tooltip "Configure a branded keyword pattern in Settings first".

Why it happens: Prism needs a branded keyword pattern to tell brand searches apart from the rest. A branded keyword is a search that includes your brand name.

How to fix it:

1. In Advanced Analytics, click Settings. This opens Category Builder.
2. Open the Branded Keywords tab.
3. Type your pattern, for example techmagnate|tech magnate|techmagnet. Use | between spelling variants.
4. Click Save. You see "Saved".

What to check next: if you save an empty box, Prism removes the pattern and the split disappears. See Branded keywords.

"Your branded keyword pattern uses syntax the keyword database can't run"

The full message is "Your branded keyword pattern uses syntax the keyword database can't run (e.g. lookbehind). Simplify it in settings to see this split." The Branded switch is greyed out too.

Why it happens: Your pattern is a valid regex, but it uses advanced parts, such as lookbehind, that Prism cannot run on keywords.

How to fix it:

1. Open Settings → Branded Keywords.
2. Remove the advanced parts. Use a simple list of words joined with |.
3. Click Save and reload the Keywords Breakdown tab.

What to check next: matching is not case-sensitive, so you do not need upper-case and lower-case versions.

"Failed to save" on Branded Keywords

Why it happens: Prism could not save your pattern. If the pattern itself is wrong, you see "Invalid regular expression" instead.

How to fix it:

1. Check the pattern for unmatched brackets.
2. Click Save again.

What to check next: if it keeps failing, email enquiry@techmagnate.com.

"Turn on Compare…" messages

You may see:

• "Turn on Compare to see period-over-period movers."
• "Turn on Compare to see movers." (also "…decay.", "…new URLs.", "…trajectory.")
• "Turn on Compare (date picker, top right) to see what went up and down this period."
• "Turn on Compare (date picker, top right) to see period-over-period hits and misses."
• The tooltip "Turn on Compare to see this list" on a greyed-out keyword list.

Why it happens: These sections compare two periods. Compare is on when you open Advanced Analytics, but it has been switched off.

How to fix it:

1. Open the date picker at the top right of Advanced Analytics.
2. Switch on Compare.
3. Pick Preceding period, Same period last year or Custom.
4. Click Apply.

What to check next: the Anomaly Wizard and Opportunity Finder always compare with the period just before your range. They ignore this setting. See Date ranges and Compare.

"Not enough data points for this range yet."

Why it happens: A chart needs several days of data to draw a line. Your range is too short or has too few synced days.

How to fix it:

1. Pick a longer range, such as 28 days or 90 days.
2. Check that the source is connected and has synced.

What to check next: similar messages include "Not enough data in range to plot a trend." and "No trend data for this range."

My project set to Once shows no trend

You may see "No trend data yet" or a chart with a single point. vs prev values and change arrows are empty.

Why it happens: Once runs one check, right after the project is created. It never repeats. Trends and "vs prev" need at least two dates.

How to fix it:

1. If you want to track change over time, ask your admin to change the Sync Frequency to Daily, Weekly or Monthly.
2. If you only needed a one-off check, nothing is wrong. Read the single date.

What to check next: switching an existing project to Once runs a new check only if a new keywords or prompts file is uploaded or generated in the same save. For Play Store and App Store, it runs only when the project is created. See Tracking frequency.

My rankings or AI results did not update

Why it happens: Rank tracking and AI Visibility refresh on each tracking project's Sync Frequency, not every day. Weekly runs on Monday by default and Monthly on the 1st, at set times in India Standard Time (IST). A check also takes time to finish for long lists.

How to fix it:

1. Ask your admin which frequency the tracking project uses. It is shown in Project settings.
2. Wait for the next check, then reload the screen.
3. To move the day, an admin can tick Advanced schedule on the project form.

What to check next: only active keywords are checked. Changes to keywords count from the next check. See Tracking frequency and schedule.

I can only pick some dates on ranking and AI screens

Why it happens: Rank tracking and AI Intelligence screens only let you pick dates on which Prism checked your keywords or prompts. On AI screens, other dates show the tooltip "No data for this date".

How to fix it:

1. Pick a date that is not greyed out.
2. Click Reset if your filters are hiding data.

What to check next: if you see "No ranking data for the selected filters.", widen your dates or click Reset.