Dashboards
Read the Unified Dashboard and the Analytics screen, and understand every metric, chart and date range in Prism.
6 articles
Dashboards are the first screens you see in Prism. They pull your Google Search Console and Google Analytics 4 (GA4) data into one place, so you can check how your website is doing in a few seconds.
There are two dashboard screens:
- Unified Dashboard gives you a quick view of your whole project. It shows a Composite Visibility score, Key insights, your GA4 and Search Console numbers, and a card for Google SERP, Bing, AI Intelligence, Play Store, App Store and YouTube. You can export it as a PDF.
- Analytics (GA4 + GSC) shows your organic traffic, clicks, conversions and AI assistant traffic in detail, with tables for pages, devices, sources and queries.
The other guides in this section explain ideas that you will see on every Prism report: how date ranges (including the date range in the top bar) and comparisons work, what each metric means, how to read the charts, and why some rows are called (not set).
If you have not connected your Google accounts yet, start with Connect your data.
- 1Unified DashboardSee your Composite Visibility score, key insights, GA4 and Search Console numbers, and every ranking and AI channel on one screen. 12 min readUpdated October 16, 2026
- 2Analytics (GA4 + GSC)Read every KPI card, chart and table on the Analytics screen, which joins Google Analytics 4 and Search Console data. 6 min readUpdated October 16, 2026
- 3Date Ranges and CompareLearn how Prism date ranges work, why they end three days ago, and how to compare with an earlier period. 6 min readUpdated October 16, 2026
- 4Understanding MetricsPlain definitions of every Search Console, Google Analytics 4 and comparison metric used across Prism reports. 3 min readUpdated October 16, 2026
- 5Reading ChartsLearn how to read Prism's trend charts and funnels, and why GA4 sessions and Search Console clicks never match exactly. 4 min readUpdated October 16, 2026
- 6(not set) ExplainedLearn what the (not set) row means, how Prism calculates it, and why it keeps your totals equal to Search Console. 2 min readUpdated October 16, 2026