Rank Tracking

Rank tracking shows where your keywords rank in search results. Prism checks your tracked keywords on a schedule and saves the results. You find these screens in the Prism sidebar under Search Rankings: Google SERP, Bing Rankings, Google Play Store, Apple App Store and YouTube Ranking. Google SERP opens a small menu, so you can jump straight to any of its tabs.

All rank tracking screens work the same way:

• A filter bar with your project, Select Brand, Category, Sub Category, a Start Date → End Date range and Reset. Only dates with data can be picked.
• An Overview tab with KPI cards, a Ranking Trend chart and a Group Wise Ranking table.
• A Keywords tab with every tracked keyword, its position and trend, plus Export and Opportunity downloads.

Google SERP also has SERP Features and SERP Unified tabs. A SERP feature is a special result on the search page, such as a featured snippet or an AI Overview. On Google SERP, Bing Rankings and Google Play Store, you can click a keyword's position to see the results page Prism saved.

Each tracking project is set up in Project settings. Its keyword list is managed on Keyword Setting, and its Sync Frequency decides how often it is checked. Start with Google SERP, then read the guide for each other channel you track. To change keywords, read Keywords and prompt files. To change how often Prism checks, read Tracking frequency and schedule.