AI Visibility Updated
Reading an AI Answer
Understand the answer pop-up: header chips, fan-out queries, brand highlights, the platform list, the response and its citations.
3 min read Updated
What is it?
The answer pop-up shows the full answer an AI platform gave to one of your prompts. You open it from the screens under AI Intelligence in your Prism sidebar:
- View Answer on the Overview prompts table.
- View → on Brand Visibility, Responses and Sentiments.
Why use it?
- To read exactly what the AI said about you and your competitors.
- To see which pages the answer cited.
- To compare the same prompt across platforms.
How to use it
Open an answer
Click View Answer or View → on a table row.
Read the header
Check the prompt, the date, the category and the numbers in the header chips.
Pick a platform
Click a platform in the list on the left. The response loads on the right.
Check the citations
Scroll to Citations below the response.
Close the pop-up
Click ✕ in the top corner, or click outside the pop-up.
Understanding the screen
Header chips
The prompt is shown at the top. The chips below it depend on the screen you came from. Only chips with a value are shown.
| Chip | What it shows |
|---|---|
| Date | The date selected in the filter bar. |
| Category | The prompt's category. |
| Sub-category | The prompt's sub-category. |
| % visibility | Share of this prompt's answers that name your brand (from the Overview). |
| mentions | How many platforms named your brand for this prompt (from the Overview). |
| avg rank | Your average position across those answers (from the Overview). |
| Rank | The brand's position in this answer (from Brand Visibility). |
| Fan-out queries (N) | The searches the platform ran for this answer. Click it to open or close the list (▼ / ▲). |
Highlights
Highlights: shows a chip for each tracked brand named in the selected platform's response. Your brand is blue and tagged YOU. Competitors are amber. The same colours mark each brand name inside the response text.
Platform list and response
The platforms are listed on the left. A — next to a platform means there is no saved answer from it. The response for the selected platform is on the right, under a heading such as ChatGPT response.
Citations
The Citations list below the response shows the pages the answer used as sources. Each row shows its position, the page link and its domain. Pages from your own site are tagged You. Pages from a competitor's site show the competitor's name.
Understanding the data
Rank is where a brand appears inside the answer. Rank 1 means it was the first brand named. A lower number is better.
Mentions
The number of AI answers (one per prompt per platform) that name a brand.
Appears in: AI Intelligence
Example
For example, you open the answer for "best project management tool for agencies" from Brand Visibility. The header shows Rank 3 and Fan-out queries (4). Highlights: shows three brands, with yours tagged YOU. The Citations list shows two review sites but none of your pages. Getting on those review sites could move you up.
Tips
- Open answers from the Overview to switch between platforms for the same prompt.
- Compare Citations with the Citations screen to see the big picture.
Common issues
| Message | What it means |
|---|---|
| Fetching response from (platform name) … and This may take a moment… | The answer is loading. Wait a few seconds. |
| Loading citations… | The citation list is loading. |
| No content available for this platform. | No saved answer for that platform. Pick another one. |
| No platforms | This prompt has no platform answers for the date. Pick another date in the filter bar. |
Frequently asked questions
What are fan-out queries?
Some AI platforms break your prompt into smaller searches before they answer. Those searches are the fan-out queries. Click the Fan-out queries chip to see the list for the selected platform.
Which brand is mine in the Highlights row?
Your brand chip is tagged YOU and is shown in blue. Competitors are shown in amber.
Why does the pop-up say No content available for this platform?
Prism has no saved answer from that platform for this prompt and date. Pick another platform in the list on the left, if there is one.
Why do I only see one platform in the list?
When you open an answer from Brand Visibility, Responses or Sentiments, the pop-up shows the one platform from that row. From the Overview, it shows every platform for the prompt.
Related articles
- AI VisibilityBrand VisibilityBrowse every AI answer that names your brand or a competitor, across your prompts and platforms, and see each answer rank.Read
- AI VisibilityResponsesCheck, for one brand at a time, which AI answers mention it and which cite its pages, platform by platform.Read
- AI VisibilityCitationsFind which websites and pages AI answers cite as sources, filter by brand, and export the lists.Read
- AI VisibilityAI Visibility OverviewRead the AI Visibility Overview screen: KPI cards, visibility trends, the leaderboard, answer positions and top prompts.Read
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