Rank Tracking Updated
Bing Rankings
Track your keyword rankings on Bing with overview KPIs, the ranking trend, group wise ranking, the keyword table and Bing page snapshots.
4 min read Updated
What is it?
The Bing Rankings screen tracks where your keywords rank on Bing. It works like Google SERP, with two tabs: Overview and Keywords.
Why use it?
- To see how your Bing rankings change over time.
- To catch keywords that dropped or were lost on Bing.
- To compare your Bing results with your Google results.
Before you start
You need a Bing tracking project with keywords. An admin sets it up in Project settings. See Keywords and prompt files to add keywords.
How to use it
Open Bing Rankings
In the sidebar, under Search Rankings, click Bing Rankings.
Set the filter bar
Pick your project, then Select Brand, Category and Sub Category if needed.
Pick dates
Choose a Start Date and an End Date. Only dates with data can be picked.
Read Overview, then Keywords
Check the KPI cards and charts, then open Keywords for each keyword.
Understanding the screen
Overview tab
The chip Comparing (previous date) → (end date) shows the two dates the cards compare. The KPI cards have the same hover text as Google:
| Card | Hover text |
|---|---|
| All Keywords | Total keywords tracked on the selected date. |
| Without Changes | Keywords whose ranking stayed the same. |
| Dropped | Keywords whose rankings went lower. |
| Lost | Keywords no longer appearing in search results. |
| Improved | Keywords whose rankings became better. |
| New Keywords | Keywords that started ranking on the selected date. |
| Average Position | The average search ranking position of all ranking keywords. |
Ranking Trend shows keywords in Top 1, Top 2-3, Top 4-5, Top 6-10 and > 10, with Avg Pos and Visibility lines.
Group Wise Ranking shows the keyword count in each rank group for each date. Click the download icon (hover: Export Excel) to save it as an Excel file.
Keywords tab
- Search with Search keywords….
- Buckets, each with a count: All Keywords, Top 3, Trending Up, Trending Down.
- Columns: Keyword, Position, Trend. "was #N" next to the position is the position at the previous check.
- Click the arrow at the start of a row to expand the SERP Preview, which shows the Ranking URL:.
- Click Export for the keyword list, or Opportunity for the opportunity file.
- Choose how many rows to show per page, or type a page number in Go to.
Bing page snapshot
Click a position number (hover: View live SERP snapshot). Prism opens a new tab with the Bing results page it saved for that keyword on your end date, or the latest check if you did not pick an end date. The top bar shows "Bing results for" the keyword, the date and the page count. Use the page buttons to move between results pages.
Understanding the data
Average position
Your average place in Google results. Position 1 is the top result, so lower is better. Prism weights the average by impressions, so queries that are seen more count more.
Example: A page at position 3 for a query with 1,000 impressions counts ten times more than position 20 for a query with 100.
Appears in: Analytics, Advanced Analytics
A lower position number is better. Position 1 is the top result. How often new data appears depends on the project's frequency. See Tracking frequency.
Example
For example, your All Keywords card shows 120. Improved is 18 and Lost is 3. In Group Wise Ranking, the Top 1 group grew from 10 to 14 keywords over the month. You open Keywords, pick Trending Down, and click a keyword's position to see what Bing showed on that date.
Tips
- Check the same keywords on Google SERP. Big gaps between the two can point to page issues.
- Download Opportunity to plan which keywords to work on.
Common issues
| Message | What to do |
|---|---|
| No Bing projects yet / "Add a Bing tracking project to see ranking reporting here." | Ask an admin to create a Bing project in Project settings. |
| Start date cannot be greater than end date | Pick a start date before the end date. |
| No crawl task found for this keyword/date. | No check ran for that keyword on that date. Try another date. |
| No SERP snapshot available for this keyword/date. | The page was not saved. Try another date. |
| Export failed: no file was returned. | Try the download again. |
| No ranking data for the selected filters. | Click Reset or widen your dates. |
Frequently asked questions
Is Bing Rankings different from Google SERP?
It uses the same filter bar and the same Overview KPIs, but it has only the Overview and Keywords tabs. Group Wise Ranking shows keyword counts only.
Can I see the Bing results page for a keyword?
Yes. On the Keywords tab, click the position number. Prism opens the Bing results page it saved for that keyword in a new tab.
Why do I see No Bing projects yet?
No Bing tracking project is set up. An admin can add one in Project settings on the Bing Rankings tab.
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- Rank TrackingKeywords and Prompt FilesAdd, edit, upload and export the keywords and AI prompts Prism tracks, and use Excel files with the exact column headers Prism expects.Read
- Rank TrackingTracking Frequency and ScheduleChoose how often Prism checks your rankings and AI prompts: Daily, Weekly, Monthly or Once, and move weekly or monthly checks with Advanced schedule.Read
- Exports & DataRanking and AI ExportsDownload rank tracking, SERP feature, keyword setting and LLM Tool data, and fix a failed export.Read
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