Dashboards Updated

Analytics (GA4 + GSC)

Read every KPI card, chart and table on the Analytics screen, which joins Google Analytics 4 and Search Console data.

6 min read Updated October 16, 2026

Where to find it in Prism:OverviewAnalytics (GA4 + GSC)

What is it?

The Analytics (GA4 + GSC) screen joins two Google tools in one place:

Google Analytics 4 (GA4) counts visits to your site, called sessions.
Google Search Console (GSC) counts how often Google showed your site (impressions) and how often people clicked it (clicks).

The page header says Analytics layer and GA4 + Google Search Console.

Why use it?

To see your organic traffic, clicks and conversions for any date range.
To find your best landing pages, devices, traffic sources and Google queries.
To see how much traffic AI assistants such as ChatGPT send you.
To check data quality, such as visits recorded on other hostnames.

Before you start

Connect GA4, Search Console or both. See Connect your data. Data runs through two days ago, and report ranges end three days before today.

How to use it

Open the screen
In the left sidebar, under Overview, click Analytics (GA4 + GSC).
Pick your dates
Click 7 days, 28 days (the default) or 90 days. Or click Custom, pick days on the calendar, then click Apply.
Read the KPI cards and chart
Each card shows the change against the preceding period.
Scroll down for the tables
Lower sections load when you scroll to them.
Go deeper
Click Advanced Analytics for category, URL and keyword reports. This needs the Advanced Analytics add-on.

Understanding the screen

Parts of the Analytics screen.

Controls

7 days, 28 days, 90 days — quick date ranges. 28 days is the default.
Custom — opens a one-month calendar. You can only click days that have synced. Click Apply to use the range, or Cancel.
There is no Compare switch. This screen always compares with the preceding period. See Date ranges and compare.
Property settings — opens Integrations.
Advanced Analytics — opens Advanced Analytics. It is disabled when nothing is connected, with the tooltip Connect Google Analytics or Search Console first.

When Advanced Analytics is locked

Advanced Analytics is an add-on. If your project does not have it, or your account has no access, the button shows a lock icon. Its tooltip says Advanced Analytics is not accessible. When you click it, a box opens with Advanced Analytics is not accessible and Please contact your admin to get access to Advanced Analytics for this project. Click OK to close it.

Connector cards

There is one card for Google Analytics 4 and one for Google Search Console.

Status: Not connected, Connected or Needs attention.
Second line: the connected GA4 property name or Search Console site address. It says Not connected if there is none.
Third line: Direct API · Last synced and a date, or Direct API · No syncs yet.
Button: Connect (when not connected) or Configure. Both open Integrations.

KPI cards

Card	Sub-line	Change shown as
Organic Sessions	—	%
Total Clicks (GSC)	—	%
Avg CTR	Across N impressions	pp
Conversions	GA4 key events, all channels	%
New Users	Organic, first-time visitors	%
Engagement Rate	N engaged sessions	pp
Avg Session Duration	Organic sessions (shown as minutes and seconds, like 2m 15s)	%
Revenue	GA4 purchase_revenue, all channels	%

Revenue is shown in US dollars ($).

CTR (click-through rate) is clicks divided by impressions. Rates change in percentage points (pp). If a source is not connected, the card says so, for example Connect Google Analytics to see sessions. or Connect Search Console to see clicks.

Sessions vs Clicks chart

Sessions vs Clicks (GA4 organic sessions overlaid on GSC clicks) draws two lines: GA4 Organic Sessions and GSC Clicks. When GSC is off, the legend adds (not connected). Hover over the chart to see Sessions: and Clicks: for each day. The two lines will not match exactly. See Reading charts.

Tables

Table	Columns
Top landing pages (top 8)	Page, Sessions, New Users, Engaged, Eng. Rate, Avg Duration, Conversions, Revenue
Sessions & clicks by device	Device, Sessions, New Users, Engaged, Eng. Rate, Avg Duration, Conversions, GSC Clicks, GSC CTR, GSC Position
Traffic acquisition by source / medium	Source / Medium, Sessions, Users, Engaged, Eng. Rate, Page Views, Conversions, Conv. Rate, Revenue
Top landing pages from LLM referrals	Landing page, ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Total, Conv.
GSC · Query performance (top 10 + (not set))	Query, Clicks, Impressions, CTR, Avg Position
GSC · Top pages (top 10)	Page, Clicks, Impressions, CTR, Avg Position

The (not set) row in the query table is traffic Google does not tie to any query, for privacy. Read (not set) explained.

Top campaigns

Top campaigns (Named GA4 campaigns) is a list of your named GA4 campaigns in the range.

Traffic by hostname

Traffic by hostname (Data-quality check) lists the hostnames that recorded sessions. If other hostnames exist besides your main one, you see a warning like: ⚠ N sessions recorded under N other hostnames besides your main hostname — mirrors, translated copies or referrer spam. Worth reviewing before trusting cross-hostname totals.

LLM referral traffic

LLM referral traffic (GA4 sessions where source matches an AI assistant) shows one card per AI assistant with its sessions, N conv. (conversions) and % change. See LLM referral traffic and AI referral traffic.

Example

For example, Avg CTR shows 3.2% with +0.4pp. Last period it was 2.8%. The rate went up by 0.4 percentage points, which is about a 14% relative rise.

Tips

If Traffic by hostname shows a warning, check those hostnames before you trust total sessions.
Use Top landing pages from LLM referrals to see which pages AI assistants send people to.

Common issues

Message	What to do
Not enough data points for this range yet.	Pick a longer range, or wait for more days to sync.
Advanced Analytics is not accessible	Your project does not have the Advanced Analytics add-on, or your account has no access. Contact your admin.
Connect Google Analytics to see the sessions trend. (also landing pages, traffic acquisition, LLM referral traffic)	Connect GA4 in Integrations.
Connect Google Analytics or Search Console to see device data.	Connect at least one source.
Connect Google Search Console to see query performance. / ...page performance.	Connect Search Console in Integrations.
No landing page data synced for this range yet. / No device data synced for this range yet. / No traffic data synced for this range yet.	Data for these dates has not synced yet. Try a different range or wait for the next sync.
No Search Console data synced for this range yet. / No Search Console page data synced for this range yet.	Same as above, for Search Console.
No named campaigns in this range. / No hostname data in this range. / No LLM-referred sessions in this range.	There is nothing to show for these dates. This is not an error.

While data loads you may see Loading project…, Loading analytics… or Loading… messages for each section.

Frequently asked questions

Can I turn off the comparison on the Analytics screen?

No. The Analytics screen always compares your range with the preceding period. Use Advanced Analytics if you want to choose a different comparison or turn it off.

Why is the Advanced Analytics button greyed out?

Neither Google Analytics nor Search Console is connected. Connect at least one of them first.

Why does the Advanced Analytics button show a lock?

Advanced Analytics is an add-on. Your project does not have it, or your account has no access to it. Contact your admin to get access.

Does the date range in the top bar change the Analytics screen?

No. The Analytics screen uses its own 7 days, 28 days, 90 days and Custom buttons.

Can I export tables from the Analytics screen?

No. This screen has no export. Use the tabs in Advanced Analytics to export tables.

Why are Conversions and Revenue not limited to organic traffic?

These two cards show GA4 key events and purchase revenue across all channels, as their sub-lines say.

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