SEO Health Score

What is it?

At the top of the Category Builder you find Health Score & Summary: One composite score for overall SEO health, plus an auto-generated summary, for the last 28 days against the previous 28 days.

It has two cards:

• SEO Health Score — a number out of 100, shown as a ring with a Grade from A to F. Weighted blend of ranking, CTR, category coverage and rule hygiene.
• What's happening this period — short auto-written notes about your site. Auto-generated from your GA4, Search Console and category data — read this first for the short version.

Why use it?

• To get one number for the overall SEO health of your site.
• To see if your category setup is complete and clean.
• To track the grade over time.

Before you start

Connect Search Console and GA4, and add rules in the Category Builder.

How to use it

1. Open the Category Builder

   On the Analytics (GA4 + GSC) screen, click Advanced Analytics, then click Settings.

2. Read the score

   Wait for Calculating health score… to finish. Read the ring and the grade.

3. Read the parts

   Under the ring, each of the five parts shows its own score out of 100 and a short detail.

4. Read the notes

   Read What's happening this period.

5. Improve weak parts

   Fix the part with the lowest score first. The score updates after each change to your rules or file.

Understanding the screen

Date range

The score uses a fixed range: the last 28 days (ending three days before today) compared with the previous 28 days. The dates are shown in the section's subtitle. This page has no date picker. See Date ranges and compare.

Grades

The ring is green at 80 or more, amber at 60 to 79, and red below 60.

The five parts

Each part shows a score out of 100 and a detail:

What's happening this period

Auto-written bullets. Each one appears only when it applies:

• Site-wide organic sessions grew or fell by X% (needs GA4).
• Average search position moved from N to N.
• N rules (or categories) matched zero URLs this period — check for typos or URLs that no longer exist.
• N URLs matched more than one rule.
• More than 30% of traffic is still Uncategorized.
• N pages get GA4 sessions but 0 Search Console impressions — worth checking indexing or canonicalization.
• N pages are seen 500+ times in search but never clicked — a title and meta description chance.
• N URLs that had traffic before had none this period, led by the biggest one.

If nothing is flagged, you see No major site-wide issues detected this period.

Understanding the data

Each part is scored from 0 to 100, then multiplied by its weight. The total is rounded to a whole number.

Average position is your average place in Google results, where 1 is the top. A conflicting URL is one that matches more than one Category Builder rule with a different category. Conflicts are checked only when Regex Rules is the active method. An orphaned rule is a rule that matched no URL in the period.

Example

For example, two URLs match more than one rule. The No rule conflicts part scores 100 − 20 = 80. It carries a weight of 0.15, so it adds 12 points to your score instead of 15. Fix the rule order in the Category Builder and that part goes back to 100.

Tips

• Add rules until Uncategorized is small. This raises Category coverage.
• Fix every rule conflict. Each one costs 10 points in that part.
• Delete or fix rules that match zero URLs. This raises No orphaned rules.
• Improve titles and descriptions on quick-win pages to raise CTR vs. typical.

Common issues