Platforms

What is it?

The Platforms screen shows how visible your brand is on each AI platform. You find it under AI Intelligence in your Prism sidebar. Its subtitle reads: "How your brand performs on each AI platform — best vs weakest, and the full performance table."

Prism can track six platforms: ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview.

Why use it?

• To find the platform where you do best, and the one where you do worst.
• To see if your visibility on a platform is rising or falling.
• To decide where to put your content effort first.

Before you start

Your LLM project must track the platforms you want to compare. The platforms are ticked in the LLM project settings. See Set up an LLM project.

How to use it

1. Open Platforms

   In the sidebar, open AI Intelligence, then click Platforms.

2. Pick a project and date

   Use the filter bar. Only dates with data can be picked in Select Date.

3. Read the cards

   Look at Best Platform and Weakest Platform first.

4. Check the table

   Hover the ? next to a column header to see what it means. Click a header to sort. Look at Status and Direction together.

Understanding the screen

Best and weakest platform cards

Best Platform and Weakest Platform each show the platform name and a line like 42.0% Visibility · 120 Mentions. The weakest card only shows when there is more than one platform.

Platform Visibility Trends

A line chart of your brand and your competitors over the dates that have data. The sub-line shows the dates, for example Brand vs Competitors · Oct 1 – Oct 15, 2026.

Platform Performance Table

The header shows how many platforms are listed, for example 6 platforms.

Understanding the data

Visibility on a platform = answers on that platform that name your brand ÷ answers Prism collected on that platform. Mentions is the number of those answers that name your brand.

Status compares each platform's visibility with your best platform's visibility:

Direction shows ↑ Up, ↓ Down or → Flat:

• Prism compares the platform's visibility with the previous date that has data.
• If the selected date is the only date, it shows → Flat.
• If there is no earlier date but there are later ones, it compares with the average of all platforms. More than 5% above average is Up. More than 5% below is Down.

Example

For example, your best platform is Perplexity at 60% visibility. ChatGPT has 48%, which is 80% of 60%, so it is Strong. Gemini has 30%, which is 50% of 60%, so it is Growing. Claude has 9%, which is 15% of 60%, so it is Weak. Claude is where you have the most room to grow.

Tips

• A Weak status with Up direction is a good sign. Keep going.
• A Strong status with Down direction needs a look. Open Responses and filter by that platform.
• Use the All Platforms filter to remove platforms you do not care about.

Common issues