AI Visibility Overview

What is it?

The Overview screen is the home page of AI Visibility. You find it under AI Intelligence in your Prism sidebar. The page heading says LLM Tool · Overview. Its subtitle reads: "Project-wide AI visibility, brand mentions, citation activity, and the prompts driving them."

For one date, the Overview shows how often AI assistants mention your brand, which pages they cite and how you compare with competitors.

Why use it?

• To see your overall AI Visibility in one number.
• To check if you are ahead of or behind your competitors.
• To find the prompts that bring you the most visibility.
• To jump into the detail screens, such as Citations and Brand Visibility.

Before you start

You need an LLM project linked to your Prism project, with prompts set up. See Set up an LLM project.

How to use it

1. Open the Overview

   In the sidebar, open AI Intelligence, then click Overview.

2. Pick a project and date

   Choose your project, then pick a date in Select Date. Only dates with data can be picked.

3. Filter if you need to

   Use All Platforms, All Categories and All SubCategories, then click Apply.

4. Read the cards, then the charts

   Click a card to open its detail screen. Click View Answer in the prompts table to read the full answer.

Prism

Screenshot coming soon

Understanding the screen

KPI cards

The first five cards can be clicked. Hover a card to see where it goes:

AI Visibility Share cannot be clicked.

Charts

• Visibility Trends Over Time ("Brand vs Competitors") — your brand against competitors, date by date.
• AI Visibility Leaderboard — all tracked brands Ranked by Visibility.
• Answer Position Distribution ("Where your brand ranks in AI answers") — how often your brand is named 1st Position, 2nd Position, 3rd Position or 4th Position in an answer. The 4th row also counts any lower position. Each row shows the number of answers and its % of these four rows. View full → opens Brand Visibility for your brand.
• AI Visibility Share donut ("Distribution vs competitors") — Your Share of the total, with each brand's share listed. View full → opens Competitors.
• Top Cited Pages ("Most cited from your domain") — the five pages from your own website that are cited most often, with their citation counts. View full → opens Citations.

Top Prompts Driving Brand Visibility

This table ("Prompts where your brand appears in AI answers") lists up to five prompts with the highest visibility for your brand. Only prompts where at least one answer names you are shown.

Understanding the data

Prism counts one answer per prompt per platform. AI Visibility = answers that name your brand ÷ all answers collected for the date and filters. Answers that Prism could not collect are left out.

AI Visibility Share = your AI Visibility ÷ the sum of all tracked brands' AI Visibility.

A citation is a page that an AI answer links to as a source. The page cards count each page once, even if it is cited many times. A mention is when an answer names your brand.

Example

For example, you track 20 prompts on 3 platforms. Prism collected all 60 answers. 18 answers name your brand, so Answers Mentioning Me is 18 and AI Visibility is 18 ÷ 60 = 30%.

Say competitor A has 45% and competitor B has 25%. The total is 30 + 45 + 25 = 100, so your AI Visibility Share is 30 ÷ 100 = 30%. Competitor A leads the AI Visibility Leaderboard, so open Competitors to see where they win.

Tips

• Check the Answer Position Distribution. Being named first in an answer matters more than being named fourth.
• Use the category filter to find topics where you are weak.
• Read a few answers in full. The numbers tell you where; the answer tells you why.

Common issues